TTA Spotlight: Strategic Messaging in Shreveport, LA

In December 2019, through the PSN TTA program, strategic communications expert Laura McElroy conducted a strategic messaging assessment for the Shreveport (LA) Police Department. The goals of this assessment were to: (1) assess current communication practices and provide recommendations for strengthening and coordinating internal and external communications; and (2) identify current agency approaches to strategic messaging and provide recommendations for establishing a consistent, agency-wide social media team approach. The Shreveport Police Department has already implemented several recommendations resulting from the assessment. In this episode, Shreveport Police Chief Ben Raymond joins Laura McElroy to discuss the results and impacts of the assessment.