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TTA Catalog

Strategic Messaging Assessment

Area:
TTA Type:

  • TTA Type

  • Area

PSN Subject Matter Experts (SMEs) will conduct the following activities as part of the strategic messaging assessment:

  • Assess current communication practices.
  • Review communication policies such as media relations, social media, and any other policy affecting external communication.
  • Develop recommendations for strengthening and coordinating external and internal communications to focus on the agency’s overarching key messages.
  • Develop recommendations for establishing a consistent, agency-wide approach to the districts’ digital community engagement efforts.
Goal and Objectives:
  • Assess current communication practices and provide recommendations for strengthening and coordinating internal and external communications.
  • Identify current agency approaches to strategic messaging and provide recommendations for establishing a consistent, agency-wide social media team approach.
Intended Audience:
  • Chief of police and command staff
  • Public information officer and staff
  • Social media personnel
  • Other personnel involved in internal and external communications
Length:
  • Two-day site visit.
  • The SMEs will deliver an assessment report approximately two months after the site visit.
Agenda:
  • Meetings with the above local personnel
  • Collection of relevant policies
SMEs/Trainers:

An expert will be identified based on need or as suggested/recommended by the requester.

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